Body Attack · Packaging
Body Attack
Elite Series.
A premium range built to perform on shelf.
Challenge / 01
Separate the Elite Series from the core range while keeping every product quick to find and compare.
Idea / 02
Use dark packs, bright cues and a strict information hierarchy to make the range feel focused and premium.
What we did
- Range strategy
- Packaging
- Product hierarchy
- Art direction
Outcome / 03
Built to stand apart.
The packaging gives Elite its own presence while making each product easier to spot within the range.
- A clear premium tier
- Faster product navigation
- One consistent range