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Brand New Bold

Building brands people connect with.

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What we believe / 01

Make it
human.

Clear enough to understand.
Distinctive enough to remember.

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Selected work

Selected
work.

01 / Campaign and content

Jockey Men

A connected launch for Jockey’s Next Gen Inno-Wear collection.

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Layer / foreground
Wild Vine campaign — hikers looking across the landscape at sunset
02 / Brand and digital

Wild Vine

Personal journeys through the winelands and the wild.

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Layer / middle distance

More work

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01Jockey WomenCampaign and moving image02Black Book Design CollectiveBrand identity03Nexus DiagnosticsIdentity04Aether Skin CarePackaging05Brahman HillsIdentity and brand system

What we do

We build
brands.

  1. 01Brand strategy
  2. 02Positioning and naming
  3. 03Visual identity
  4. 04Design systems
  5. 05Packaging
  6. 06Campaign concepts
  7. 07Content and moving image
  8. 08Digital brand experiences

About us

Small team. Senior thinking. No layers.

You work directly with senior people, from the first question to the final file.

About us ↗︎

New projects

Let’s make
something great.

Start a project ↗︎hello@brandnewbold.co.za