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Aether Skin Care · Branding and packaging

Aether
Skin Care.

Men’s skincare, organised by nature.

Aether Skin Care packaging range
Challenge / 01

Make a growing skincare range easy to understand without making it feel clinical.

Idea / 02

Use earth, water, air and fire to give every product a natural place in the range.

What we did

  • Naming concept
  • Identity
  • Range architecture
  • Packaging
Aether Skin Care wordmark
Aether elemental product symbols
Earth, water, fire and air range cues
Aether skincare bottle range
Aether product family system
Aether packaging hierarchy
Aether front and back packaging

Outcome / 03

Find the right product, faster.

A simple elemental system makes the range easy to scan, compare and extend.

  • Clear product families
  • A stronger shelf presence
  • Space for new products