Jockey Women · Moving image
Designed to
disappear.
Underwear that gets out of the way.
Challenge / 01
Jockey had four product stories to tell without making the campaign feel technical or fragmented.
Idea / 02
Give every film the same simple thought: when the fit works, you forget it is there.
What we did
- Campaign idea
- Art direction
- Moving image
- Launch system
Outcome / 03
Four products. One clear promise.
Each film gives one benefit space to land, while the series holds together as a single launch.
- One campaign idea
- Clear product stories
- A flexible film series